Customer journey is the customer’s path, via touchpoints, to their decision to purchase an item. The customer journey can be interpreted as a map of unique interactions that any given customer has with your brand and marketing touchpoints.

Why is it important?

It gives you an in-depth understanding of both potential and engaged customers.
Enables you to deliver targeted communications based on buyer behaviors and preferences.
Helps you convert more leads and increase overall customer satisfaction, forming an integral part of your customer loyalty and retention strategy.